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Eat'Em Like Junk Food. Baby Carrots

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Eat 'Em Like Junk Food. Baby Carrots.

In September 2010 a marketing initiative was launched by a group of nearly 50 carrot producers (calling themselves "A Bunch of Carrot Farmers") that sought to promote baby-cut carrots as an alternative to “junk food”. The campaign mimicked tactics typically employed by snack food marketers, including snack-food-like packaging; futuristic and extreme sports-themed TV commercials, carrot vending machines in schools; and an iPhone game and website.
 


Tags: like(17) Food(3) Baby(11) Junk(2) Eat(1) Carrots(1) 
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