In June 2007, Coca-Cola bought Glaceau, owner of brands such as vitaminwater and smartwater, for $4.1 billion, a price tag that signaled the company’s seriousness in pursuing growth of non-carbonated beverages. Since then, the company has also given its Glaceau management team control of its Powerade sports drink brand, which competes directly with Gatorade.

Powerade Zero, The Zero Calorie Sports Drink.

Powerade is a sports drink manufactured by The Coca-Cola Company and currently number two in the sports drink market worldwide.